Who We Are

Kinship Design Marketing was founded in 2017 by the two Kinbar sisters, Rachel and Sarah. We love design, love designers, and love creating marketing strategies and content that help designers succeed. Kinship Design Marketing is dedicated to incorporating the best digital tools and most engaging content to grow your revenue. Connect with us by calling 407-461-4368.

Rachel Kinbar

Content Marketing Strategist



Before recently returning to the United States, Rachel was the marketing and editorial director for a creative content agency located in Europe. For the last 15 years, her primary focus as a writer, editor, and marketer has been on the web: writing blog posts and website content, developing marketing plans and strategies, web marketing and advertising, and social media and website management. Rachel has worked extensively with creatives (designers, artists, authors, and musicians) and understands the challenges they face when marketing and promoting their work.

Sarah Kinbar

Sarah Kinbar

Content Marketing Strategist



When Sarah first discovered digital marketing, she had been in print publishing for more than a decade, working as a magazine editor at Garden Design, Cottage Living, and American Photo. The web transformed her thinking about how to reach people and connect with them, and she soon focused all her attention on digital communications, developing SEO-friendly content for website redesigns, blogs, inbound marketing campaigns, and eNewsletters for architects, interior designers, and landscape designers.

Megan Padilla

Megan Padilla

Content Marketing Strategist



Whether writing about design, gardens, travel or lifestyle, Megan is drawn to share the stories of people's passions. She's been writing for print and the web since 2000 as a freelancer and also a staff editor at national consumer magazines including Garden Design, ISLANDS and Parenting.

Liyya Hassanali

Project Manager



Liyya is a 15+ year veteran of the marketing and advertising industry, working closely with her clients to provide written
content that meets their marketing goals and gets results. Liyya is passionate about home design and d├ęcor and is a confessed HGTV and Pinterest addict. 

Lionel Smith-McGeHee

Lionel Smith-McGehee

Business Development



A lifelong design enthusiast with nothing short of stellar taste, Lionel is the glue that connects us with our Orlando-based clients. If you wish to learn more about our marketing packages and the services we provide exclusively to design firms and design-related brands, contact Lionel.

Tymothy Johnson

Digital Marketing Manager 



Ty provides digital marketing services that are an extension of content strategies. He focuses on image management and post scheduling for social media. Located in Arizona, he serves our West Coast clients, integrating with their teams to ensure their social accounts are thriving.

Trish Ethridge

Trish Ethridge

Business Development



Kinship Design Marketing provides services to clients in Florida and California, and we're currently expanding into the Louisiana market with leadership from Trish. Contact Trish to learn about marketing packages and the services we provide to clients in New Orleans and Baton Rouge.