The Content Ecosystem
Gone are the days of brochures and television commercials. Today’s marketing is achieved by stimulating interest in your design services by sharing bite-sized and longer stories known as “content” across multiple digital platforms such as your website’s blog, social media, and video channels. Learn some core principles for creating and activating a content marketing strategy that will boost your revenue and influence. Presented by Megan Padilla and Sarah Kinbar of Kinship Design Marketing, this session delves into the ways content can work to grow your design business in the direction you want it to go. The premise: Every piece of content is connected, and is responsible for telling your story.