How Should Design Firms Approach Instagram?
Social media strategy for designers needs to bring the audience on a journey. It isn’t just about showcasing the firm’s work, but rather it is about tracking and revealing the work and inspiration that lead to the designs being what they are. This quote, aimed at architects but relevant to all designers, is a good […]
Get inspiredVisual Marketing for Designers: Show ‘Em What You Got
People are sensual beings so we like to experience the world through our senses. We love delicious food, beautiful sunsets, fragrant flowers. These things touch us on an emotional level. When a business or family goes looking for a designer, they’re going to hire someone whose previous work “speaks” to them, work that evokes their […]
Get inspiredFrank Lloyd Wright’s Desert Workshop
There’s something almost mythical about finally visiting Taliesin West in Scottsdale, Arizona. Wright’s winter home and school of architecture is part of the Frank Lloyd Wright story that I’ve been learning piece by piece through the years of my travels, reading, curiosity and explorations. Right off the mark of the standard 1 ½-hour docent-led tour, […]
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