Visual Marketing for Designers: Show ‘Em What You Got

People are sensual beings so we like to experience the world through our senses. We love delicious food, beautiful sunsets, fragrant flowers. These things touch us on an emotional level. When a business or family goes looking for a designer, they’re going to hire someone whose previous work “speaks” to them, work that evokes their […]

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Frank Lloyd Wright’s Desert Workshop

Taliesin West

There’s something almost mythical about finally visiting Taliesin West in Scottsdale, Arizona. Wright’s winter home and school of architecture is part of the Frank Lloyd Wright story that I’ve been learning piece by piece through the years of my travels, reading, curiosity and explorations. Right off the mark of the standard 1 ½-hour docent-led tour, […]

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Carmina Marie’s Affordable Design Trends

Carmina Marie's Affordable Design Trends

Kinship Design Marketing visited the 2018 Orlando Home & Garden Show to look for design trends. Walking past booth after booth with wares ranging from floor tiles to solar panels to gutter protectors, we happened upon the booth of Carmina Marie Interior Design. It was like a breath of fresh air, with its cognac and […]

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Effective Content Marketing for Garden Designers

Good content marketing is like establishing deep roots.

When you are new to content marketing, you may be tempted to think that it’s as easy as writing, publishing, and boom – instant results. That would be the equivalent of planting a seed, watering it a little bit, and expecting a full-fledged garden to emerge. Effective content marketing for garden designers can be complicated, […]

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Share Your Design Expertise, Grow Your Business

Share your design expertise, grow your business.

How often do you tap your design expertise to deliver authoritative commentary on trends in design via blog posts, video, speaking engagements, or social media? If you aren’t already doing it, here’s why you should: Sharing is Caring Architects, interior designers, and landscape designers have specialized knowledge that few others possess. Sharing your knowledge HELPS […]

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Getting Social at KBIS

The Modenus X Design Milk Social Lounge provided a place for new media pros to cool their heels, connect, and learn at KBIS last year, and they’re back with more in 2018! In 2017, for the first time, KBIS (the Kitchen and Bath Industry Show) featured a space where influencers, bloggers, and social media professionals […]

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Overcoming Writer’s Block for Designers

Overcoming Writer's Block (for Designers)

You know your business inside out. You’d think you’d be the best-qualified person to write about your business, and yet you’re bound up by writer’s block.  Why You Struggle with Writer’s Block You have so many ideas stuck in your head. You have much to say and yet nothing comes out on paper. It is […]

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Use Humor to Sell Your Design Services

Use Humor to Sell Your Design Services

Do you incorporate humor in your sales pitch when you are selling your design services? Do you bond with your clients by sharing the same sense of humor? Do your witty comments and your funny puns make you a more pleasant business person? The best salespeople use humor to sell. Yes, you’re a designer and […]

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